What is SEO Anyway?
What exactly is SEO, anyway?
SEO expert Justin L. Morgan, “The Dental Marketing Guy,” talks about the key things you need to know about gaining new patients from Google. In this article you’ll learn the 3 main takeaways from our interview with Justin on Dental Drill Bits.
Here are the main 3 takeaways from this interview with Justin:
- Velscope your keywords BEFORE investing a penny.
Justin believes that you have a right to know what you’re getting into. He has a process which he calls “Velscoping your keywords,” which is the a two step process of determining(a) how many people are searching for your keywords. An example would be the 90(ish) searches per month for “Atascadero dentist” or the 400(ish) searches for “pediatric dentist colorado springs.”
(b) after you know roughly how many new patients you’re missing from Google, you can then lift the veil on what the top ranking dental websites in your geographic area are doing to earn those top spots.
The Velscoping of your keywords is the first step for any common-sense SEO analysis. Without knowing what you’re up against, it’s almost like throwing your loupes in the trash!
- The Invisalinks Method.
Google values links. When Google is designing their algorithm, they fall back on their knowledge built from academia. The Google engineers went to college, and when they went to college, they were taught to cite their sources in their essays.If you think of every web page on your website as an essay, you want to make some sort of claim that requires scientific or empirical data to back it up. If you’re not making these types of claims, your essay is “boring” in the professor’s eyes. A good place to cite your sources would be a blog post that talks about the difference between plaque and tartar. Be sure to refer to someone credible, in order to back up what you’re claiming.
Inversely, when you become the trusted informational resource that quality blogs and dental media outlets cite, you now become the authority which Google trusts. The Invisalinks Method is taught by Justin in his dental SEO course, where you can learn how to create websites and blog posts that earn links naturally.
Thus, you earn higher rankings and produce more new patients from Google!
- Avoid the “Pay and Pray” Model of Dental SEO.
Most dentists want to do dentistry, not SEO. Justin understands that. But if there was ever a “hidden” cost involved in SEO, it’s the time and cognitive energy involved in His advice is to invest around 2 hours in learning SEO. This is because many dentists will invest a few hours just interviewing SEO companies without knowing much about their effectiveness.
The amount of time that it takes dentists to choose an SEO company can easily exceed several hours, and the less you know about SEO, the higher the time cost becomes.
By following a proven, step-by-teach course by someone who is committed to helping you fully grasp SEO, you’re able to avoid losing chairside time, time with your family, or whatever you’d rather be doing.
Hear the full podcast with Dental Marketing Guy on iTunes: Dental Drill Bits – Dental Marketing Guy on iTunes
SEE the full podcast: YouTube Podcast Link
Justin Morgan’s full article with Dentistry IQ: http://www.dentistryiq.com/articles/2017/05/how-to-get-the-perfect-patient-testimonial-6-questions-dentists-must-ask.html